What is SMaaS?

To understand what SMaaS is, we will first define SaaS. SaaS which means Software as a Service, is method of software distribution and licensing which allows users to access the Software online by making subscription which may be monthly or yearly. Broadly speaking, SaaS is any hosted Software which a user can subscribe to and access from his computer over the internet. This Software distribution methodology enables Software users to strategically manage cost and improve productivity without having to make large financial outlay in acquiring on-premise Software at a steep cost of one-off payment. SaaS has become a very important Software marketing method which helps to fuel wide adoption of Software applications and growth of tech services. Without the adoption of SaaS methodology, it would have been impossible to realize the exponential growth of Software application across all industries and professions. What SaaS does to businesses by increasing productivity is what SMaaS does to businesses by accelerating growth through brand exposure

With digital transformation has come the penetration of online social connections and with this, the exponential growth of Social Media as a platform for brand discovery. However, Social Media as a platform for brand discovery has not helped much in creating an environment of inclusiveness to revert the mortality rate of new businesses which remains as high as 45%. While there are a variety of factors contributing to this, lack of brand discovery plays a major role in this regard. For instance, a good business may fail due to lack of capital, poor planning, poor management; all these can be overcome if there is brand discovery. Brand discovery will connect the business to source of capital, planning data, professional management service and help the business to scale through.

How does SMaaS work?

• SMaaS means Social Media as a Service. SMaaS enables Social Media users to achieve viral promotion of their businesses without having to pay hefty advertising costs. This is achieved through the (PAYG) Pay As You Gain SMaaS proceedure. With as little as $40, a business can plan a promotion campaign. As the campaign runs, the advertiser’s account is only charged for genuine leads generated for him and not for casual views
• SMaaS enables Social Media users to monetize their connections. This is done through the SMaaS procedure which rewards users for introducing their friends to the SMaaS Social Media platform
• SMaaS enables Social Media users to generate income by broadcasting ad posts on social media platforms.
• SMaaS creates income generation opportunities for online Entrepreneurs and Freelancers by enabling them to respond to ecosystem surveys

Want to know more about SMaaS and how you can leverage it to grow your business or generate income? Find out more here